What training institutions can truly retain students is this incentive mechanism

Many institutions offer discounts, send course renewals, and engage in activities such as clock ins, gift giving, and lucky draws.

The retention effect of students is still not ideal. The problem is that these actions are essentially "one-time" and lack systematic design - once the activity stops and the motivation returns to zero, parents will not buy classes again.

What can truly retain students is not occasional "rewards", but a long-term incentive mechanism that can operate continuously and be deeply linked to the learning process.

The student points system is an effective way to fix and standardize this mechanism. Compared to offering discounts for single registration, it is better at cultivating long-term study habits and enhancing emotional stickiness.

So, how to build a worry free and long-lasting points system?

1、 What to reward, more important than how to reward

The key to the long-term effectiveness of the points system is to select the behaviors that are "worth rewarding" first. Generally, student behavior can be divided into three categories:

A-class (strongly related to revenue):

course consumption/renewal/mentoring, → directly affecting campus revenue, requiring stable and transparent incentives;

Type B (related to study habits):

Attendance/homework submission. → High frequency, stable value, is the foundation of daily stickiness, and the most suitable behavior for continuous recording;

C category (honor and surprise category):

stage progress/competition performance/class contribution. → This type of behavior is occasional and personalized, and is more suitable for "bonus points and praise" based on the actual situation.

The idea is simple: Class A and B should be scored automatically as much as possible without increasing the burden on teachers; Class C retains the space for artificial bonus points, making incentives more warm.

As long as the student completes the corresponding operation, the system can automatically increase the points. For Class C behaviors, teachers can flexibly operate them through manual addition and subtraction rules, balancing standardization and humanization.

2、 I'm not afraid of losing points, but I'm afraid I won't be able to spend them

Many institutions may seem to have a well-established points system, but children and parents just don't care much. One important reason is that the points are stored in Excel and have not been converted into real benefits.

To truly drive behavior with points, it is necessary to first clarify "what can be exchanged for accumulating points". Suggest dividing the design rights into three levels:

Low tier:

Quickly gain a sense of achievement, such as stationery, small gifts;

Mid tier:

Combined with courses, such as registration discounts, class hour deductions;

High score:

Create a sense of ceremony and honor, such as annual awards, exclusive event quotas.

In this way, points have truly become the "second currency" that both children and parents can see and use.

3、 Points are not just rewards, but also a lever for layered operations

Mature institutional operation is not just about "rewarding", but also about knowing - who are high stickiness students? Who are the potential dropouts who require

special attention?

Integral, naturally a layered tool, can be used from two dimensions:

1. Use points levels to create "student stratification"

High level: Key maintenance, advance notice renewal discount.

Medium level: Promotes activity through stage activities.

Low level: Strengthen interaction and companionship to prevent loss.

2. Use points details to see the "trend of change"

In the 'Student Information Management', teachers can also see the students' points situation and the records of each addition and subtraction of points.

Continuously rising → loyal students;

Slow growth rate → needs to be followed up in a timely manner;

Significant deduction of points → requires special attention.

This provides more evidence-based references for teacher follow-up, renewal communication, parent teacher conference preparation.

For children, points are not numbers used to exchange gifts, but efforts that are seen time and time again; For parents, points are evidence of their child's persistence; For institutions, integration is a methodology that makes incentives transparent, sustainable, and sedimentable.

Compared to short-term discounts, this visible and effective incentive method may be the real answer to retaining students.