Growth & Marketing

How do educational and training institutions operate successfully?

5 min read
A teacher who is giving a class.
Erline Han
Studio Manager Educational Consultant
Children's learning tools and toys

1. Environmental layout and material preparation

  • Selected venues: Ensure superior location for easy access by students.

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  • Creating signage: Design eye-catching signs.

  • Classroom planning: Create a classroom space with harmonious colors and reasonable layout.

  • Purchasing supplies: including but not limited to course introductions, textbook displays, student activity clips, school introductions, honor displays, and enrollment brochures.

Classroom Design Guidelines:

  • Color matching: Pay attention to wall color and create a comfortable learning environment.

  • Furniture selection: Carefully select desks and chairs, and arrange them reasonably.

  • Decorative elements: including wall textures, hand drawn works, blackboard slogans, and study garden designs, as well as selected posters or photo boards.

2. Teacher team building and resource allocation

  • Recruitment criteria: Emphasize teachers' professional knowledge, language expression, affinity, and teaching background.

  • Recruitment channels: flexible response, non advertising channels can also be explored.

  • Training and Development: Provide systematic teacher training, establish class types, and purchase textbooks and teaching aids.

Teacher Management Guide:

  • Contract and Salary: Develop clear employment contracts and salary guidance.

  • Teacher selection and assessment: Provide recommendations for selecting and training teachers to ensure teaching quality.

3. Enrollment Promotion and Open Course Planning

  • Marketing strategy: Avoid large-scale advertising in the early stages and start with free trial sessions or small open classes.

  • Promotional materials: Customize promotional brochures according to the needs of different stages.

  • Open course design: The new institution needs to be tailored to ensure the success of the first open course and attract potential students.

Key points of enrollment promotion:

  • Organize open classes: Emphasize the audience, ensure participation, and temporarily borrow students if necessary.

  • Information management: Establish an information database and analyze the effectiveness of open courses.

4. Organizational structure and management system construction

  • Department establishment: Clarify the functions of front-end consulting, teaching, academic affairs, marketing, logistics, administration, and finance departments.

  • Personnel allocation: Reasonably allocate responsibilities to ensure efficient operation.

  • Management system: Develop initial management system to ensure the stable development of the school.

Management System Guidelines:

  • Consultant training: covering recruitment, communication skills, attendance, and etiquette.

  • Departmental assessment and teaching research: Develop assessment

  • standards, promote teaching research activities, improve teaching quality, and organize parent teacher conferences.
Erline Han

Erline Han

Studio Manager Educational Consultant

A fine teacher established my own studio and, within five years, grew it from 27 students to over 300 students. I expanded from one studio to three, and have compiled solutions to common challenges encountered in daily operations to help other teachers better manage their own studios.