Growth & Marketing
How do educational and training institutions operate successfully?
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5 min read

Erline Han
Studio Manager Educational Consultant

1. Environmental layout and material preparation
- Selected venues: Ensure superior location for easy access by students.
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- Creating signage: Design eye-catching signs.
- Classroom planning: Create a classroom space with harmonious colors and reasonable layout.
- Purchasing supplies: including but not limited to course introductions, textbook displays, student activity clips, school introductions, honor displays, and enrollment brochures.
Classroom Design Guidelines:
- Color matching: Pay attention to wall color and create a comfortable learning environment.
- Furniture selection: Carefully select desks and chairs, and arrange them reasonably.
- Decorative elements: including wall textures, hand drawn works, blackboard slogans, and study garden designs, as well as selected posters or photo boards.
2. Teacher team building and resource allocation
- Recruitment criteria: Emphasize teachers' professional knowledge, language expression, affinity, and teaching background.
- Recruitment channels: flexible response, non advertising channels can also be explored.
- Training and Development: Provide systematic teacher training, establish class types, and purchase textbooks and teaching aids.
Teacher Management Guide:
- Contract and Salary: Develop clear employment contracts and salary guidance.
- Teacher selection and assessment: Provide recommendations for selecting and training teachers to ensure teaching quality.
3. Enrollment Promotion and Open Course Planning
- Marketing strategy: Avoid large-scale advertising in the early stages and start with free trial sessions or small open classes.
- Promotional materials: Customize promotional brochures according to the needs of different stages.
- Open course design: The new institution needs to be tailored to ensure the success of the first open course and attract potential students.
Key points of enrollment promotion:
- Organize open classes: Emphasize the audience, ensure participation, and temporarily borrow students if necessary.
- Information management: Establish an information database and analyze the effectiveness of open courses.
4. Organizational structure and management system construction
- Department establishment: Clarify the functions of front-end consulting, teaching, academic affairs, marketing, logistics, administration, and finance departments.
- Personnel allocation: Reasonably allocate responsibilities to ensure efficient operation.
- Management system: Develop initial management system to ensure the stable development of the school.
Management System Guidelines:
- Consultant training: covering recruitment, communication skills, attendance, and etiquette.
- Departmental assessment and teaching research: Develop assessment
- standards, promote teaching research activities, improve teaching quality, and organize parent teacher conferences.

Erline Han
Studio Manager Educational Consultant
A fine teacher established my own studio and, within five years, grew it from 27 students to over 300 students. I expanded from one studio to three, and have compiled solutions to common challenges encountered in daily operations to help other teachers better manage their own studios.
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